Isabgol (plantago ovata forsk) is a short-stemmed medicinal annual herb that  is mainly grown for its seeds. India is the top producer of these seeds and Isabgol husk. Isabgol is a commercially important Rabi season medicinal crop grown in India. 

Isabgol Seed is a dietary fiber and of the most commonly used home remedies for various ailments. Isabgol Seed helps in improving cardiovascular health, boosting immunity, clearing skin pores, controlling blood glucose levels, etc. It is also being used in food industry especially in ice creams, biscuits and candies. This crop is commercially cultivated mainly in the states of Rajasthan, Gujarat and Madhya Pradesh. Isabgol can be used in the form of Psyllium Husk, Seed, Ripe Seeds, and Powder.

In India, the high prevalence of numerous gastrointestinal disorders due to sedentary lifestyles of the consumers is primarily driving the Isabgol Seed market. In line with this, the growing consumer awareness towards several health benefits associated with Isabgol Seed like maintaining blood sugar levels, reducing the risk of Cardiovascular diseases (CVDs), etc., is also propelling the market growth in the country.